Resources

Incrementality Measurement
for Snapchat Ads

See how proven experiments can reveal the true incrementality of Snapchat campaigns.

Blog Posts

21 Million Dollar Growth - Measured Inc

It’s the Right Time to Invest In the Future of Measurement

Telescope Partners invests $21M in Measured to validate the business impact of media investments for DTC brands.

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Calculator and finance balance sheet

3 Reasons Why CFOs Love Incrementality Measurement and Reporting

Incrementality reveals the impact media investments have on the business metrics CFOs care about.  

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Fingers pointing at Apple logo

Apple Didn’t Kill Facebook Measurement. It Was Already Broken.

Privacy restrictions are simply exposing platform attribution for the broken system that it is.

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Research and Guides

Incrementality Measurement for Snapchat Ads

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Incrementality Measurement for DTC Marketers

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Incrementality Measurement for Snapchat Ads

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Incrementality Measurement for DTC Marketers

We wrote the guide! Learn how to grow your DTC brand with incrementality testing and experiments.

Videos

1:36
Strike the Right Balance Between Prospecting and Retargeting

Learn why incrementality is better than click and view-through rates for measuring retargeting – and how it helps optimize investments in prospecting versus retargeting.

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2:59
Retargeting Incrementality Measurement

Are you over-invested in retargeting? How an in-market experimentation approach can help strike the retargeting balance.

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3:21
Impact of the iOS14 Update

Learn about how the loss of IDFA will impact campaign tracking and attribution for apps and the web.

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Webinars

State of DTC Marketing Measurement Webinar

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Incrementality Insights Series - Facebook awareness

Is your Facebook Awareness working better than you think? 

57:04

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Measured Webinar on Finding Growth with CRM Data

How DTC advertisers can find growth opportunities using CRM data they own

56:53

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Case Studies

Home brand reallocates ad spend, increases ROAS 13%.

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Measured client logo- Shinola Detroit

Shinola uses zip level geo-testing to measure the real value of Facebook prospecting campaigns

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Client logo - FAHERTY + Measured

Cross-channel media measurement and reporting leads to sales increase of 53%

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Press

AdExchanger - Integrated media & awards company

Brands Lean On New Attribution Tech – Just Don’t Call It MTA – As Budgets Split To New Channels

Media Coverage

Media Investment Measurement Platform Company Measured Raises $21 Million

Media Coverage

Funding wrap: Measured Snags $21M for marketing analytics

Media Coverage