It’s the Right Time to Invest In the Future of Measurement
Telescope Partners invests $21M in Measured to validate the business impact of media investments for DTC brands.
Telescope Partners invests $21M in Measured to validate the business impact of media investments for DTC brands.
Incrementality reveals the impact media investments have on the business metrics CFOs care about.
Privacy restrictions are simply exposing platform attribution for the broken system that it is.
Learn why incrementality is better than click and view-through rates for measuring retargeting – and how it helps optimize investments in prospecting versus retargeting.
Are you over-invested in retargeting? How an in-market experimentation approach can help strike the retargeting balance.
Learn about how the loss of IDFA will impact campaign tracking and attribution for apps and the web.
Brands Lean On New Attribution Tech – Just Don’t Call It MTA – As Budgets Split To New Channels
Media CoverageMedia Investment Measurement Platform Company Measured Raises $21 Million
Media CoverageFunding wrap: Measured Snags $21M for marketing analytics
Media Coverage