Marketing Compliance and Consumer Privacy
Scale Testing: What is Scale Testing in Marketing?
MTA is Dead but Attribution Lives On
iOS 14, Facebook Attribution, Data Privacy, Incrementality
Addressing the Attribution FUD Around iOS 14 and Facebook
Facebook Attribution, Data Privacy, iOS 14
Why Always-on Experimentation is the Future of Measurement
Incrementality testing, MMM, MTA
Learn how incrementality measurement solves for the challenges of multi-touch attribution
Incrementality measurement is digital marketers’ new source of truth
Retina and Measured discuss how to use customer lifetime value metrics for incrementality measurement.
In this session we will explore the nuances and set out some best practices for running incrementality and lift measurement studies.