mDecisions Source of Truth Reporting and Planning


Trusted source of truth
reporting and planning

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mDecisions Source of Truth Reporting and Planning

Answer questions and validate decisions with trusted reporting

How are my media investments performing overall today?

What is working? What can I do to change performance?

Where should I invest to deliver maximum return?

How is marketing contributing to business performance?

Through flexible and highly customizable dashboards, reports and forecasting tools, mDecisions provides detailed cross-channel and granular views to answer your most pressing questions.

Cross channel reporting & decisioning

Get comprehensive, granular and accessible insight

Your customized dashboard provides the latest performance data with comprehensive views from cross-channel performance down to the most granular results possible at tactic, adset and audience level.

Data Driven Incrementality (DDI) maps your historical data to the Measured incrementality index, revealing valuable full-portfolio insights within two weeks, enriched over time with in-market experiments.


Automate daily business-critical reports

Optimization reports provide performance highlights, analysis and specific recommendations on where to fund, scale, reduce or evaluate investments, based on your goals.

Our most popular reports are automatically generated for every brand within two weeks of onboarding:

  • Cross-Channel Attribution Report
  • New vs Existing Customers
  • LTV
  • RFM Segment Analysis
  • Customer Retention Analysis
  • Your most important report automated
Incrementality with Measured
Measured intelligence suite

Plan with forecasting and “what if” scenarios

Our robust scenario planner can forecast short and long-term media performance at various spend levels for every media tactic in your portfolio.

With practical views by platform, campaign or tactic, understand the financial impact of making shifts in budget and make informed decisions for improving results and optimizing media mix across your portfolio.