Blog

MTA is Dead but Attribution Lives On

iOS 14, Facebook Attribution, Data Privacy, Incrementality

By Trevor Testwuide
Addressing the Attribution FUD Around iOS 14 and Facebook

Facebook Attribution, Data Privacy, iOS 14

By Madan Bharadwaj
Why Always-on Experimentation is the Future of Measurement

Incrementality testing, MMM, MTA

By Nick Stoltz
Cross-Channel Reporting is Essential for Performance Marketers

MTA, Cross-Channel Reporting, Incrementality

By James Bance
How Always-on Experimentation Created a New Approach to Marketing Measurement

A/B testing, experimentation, marketing measurement

By Madan Bharadwaj
Focus on the High Value Decisions

cross-channel media, media investment

By Trevor Testwuide

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