Are you spending more time on data aggregation or performance reporting than other marketers? How does your media mix stack up?
Following the release of the 2022 State of DTC Marketing Measurement report, Measured, Sequent Partners, and guest speakers from today’s fastest-growing brands including Vuori and Faherty, will unpack interesting findings and industry trends surfaced in a special live webinar with audience Q&A.
About the 2022 State of DTC Marketing Report:
The advertising landscape has shifted dramatically during the past 18 months. As new data-privacy rules and increasing restrictions on user-level tracking render last-click and multi-touch attribution (MTA) ineffective, marketers are searching for reliable ways to measure performance and optimize media spend.
Measured partnered with Sequent Partners to perform a comprehensive survey of 300+ marketers at director level and above from DTC (Direct to Consumer) brands. This report explores how marketers are dealing with current challenges in media measurement and what investments they are prioritizing for the future.
Director, Product Marketing
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