Marketing Attribution Done Right - Powered by #1 Incrementality
Measured is a modern attribution solution with easy setup & low costs compared to companies like Visual IQ / Nielsen
Get a Demo
Talk to Us!
Marketing Attribution Done Right - Powered by #1 Incrementality
Measured is a modern attribution solution with easy setup and low costs compared to other companies like Visual IQ / Nielsen
Get a Demo
Talk to Us!
Best Measurement or Analytics Capability
The AdExchanger Awards 2020
Best Measurement or Analytics Capability
Digiday Technology Awards Winner 2020
Great Brands Trust Measured
"TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions."
TechStyleOS
Aubrie RicheyVP of Media Intelligence
"Game Changing! We spend only on incremental sales, not sales that would have happened anyway - on every channel, in every campaign."
Oriental Trading Company
Dave Lokes VP of Marketing
"Shhhh. Don’t tell anyone, but we've been using Measured since early last year, and we grew another 82% with their help. It will be our little secret."
Hammitt
Tony DrocktonFounder
Compare Measured to Legacy Attribution Providers like Visual IQ /Nielsen
Modern Incrementality Attribution
True causal incremental media contribution, scale insights and forecasting capabilities based on an innovative and transparent experimentation approach.
Speed to Insights - Less Than 30 Days
Technical operations experts to help onboard a brand for quick and hassle-free implementation. Intuitive interface for ease of use.
40% Less Expensive Than Legacy Solutions
Innovations in data quality checks, process and insight readouts makes Measured less expensive than legacy solutions in-market.
What is Incrementality Testing?
Incrementality Testing is a proven experimental approach for measuring the incremental contribution of media. Tests are executed by systematically withholding ad exposure to a representative subset, or “cohort,” of the target audience (the control group) while maintaining normal ad exposure to the broader audience set (the test group). As long as the control group is selected at random and sizable enough to be statistically significant, then the incremental contribution of the media can be determined by the difference in performance results (conversion, revenue, profitability, etc.) between the test and control groups.
The Measured Intelligence Suite™ of Products for Marketing Attribution
The Measured Intelligence Suite is incrementality measurement software designed to grow with your business. We execute comprehensive, repeatable, and transparent experiments to identify
the incremental contribution of media and deliver actionable cross-channel insights.
Integrations with 100+ media platforms enable quick set up for testing incrementality
across all your media channels.
mDecisions™
Smart media decisions require full portfolio incrementality reporting that grows with your brand.
Through flexible and highly customizable dashboards, mDecisions provides detailed cross-channel and granular views into incremental media contribution.
Reconcile marketing spend and sales data daily across all channels. Track performance using key metrics that you choose and generate automated business-critical reports to answer every C-Suite marketing analytics question.
mExperiment™
To deploy and manage experiments systematically and reliably across the media mix is a complex process.
Measured executes comprehensive, repeatable and transparent control testing to identify the incremental contribution and scale potential of media.
mExperiment adapts to provide current and trustworthy results that map to your specific growth KPIs.
mMDW™
Marketers need all their data in one place, organized for ongoing analysis and reporting.
Bring your data together from 250+ sources and make it immediately actionable with a data warehouse that is built for marketing analytics.
A source of truth for marketing, mMDW ingests, unifies and stores your data for measurement while offering extensive customization, active monitoring and secure data management services.
Could your advertising deliver more business value?
Try the free calculator to reveal how much you could improve your CPO or ROAS by replacing last-click with incrementality measurement.