Optimizing Media for
Incrementality Increases ROI

Use the incrementality calculator to find out how much your CPO or ROAS could improve.

Calculate

Is Your Media Optimized for Incrementality?

Find out how much you could improve your CPO or ROAS with incrementality measurement. Try our free incrementality calculator!

Last-touch metrics lead to wasted money and missed opportunities.

Use our free incrementality calculator to reveal how much brands similar to yours have decreased cost per order (CPO) and increased return on ad spend (ROAS) using incrementality-based attribution.  

Apply Incrementality to Your Metrics

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First, a few simple inputs...
Monthly Sales
$

Average Order Value

$

Guiding Metric

CPO Target

$

ROAS Target

$
Monthly Sales
$

Average Order Value

$

Guiding Metric

CPO Target

$

ROAS Target

$
This tool is designed for educational purposes only. Results do not constitute a guarantee of performance by Measured, Inc. and we do not recommend reallocating budget dollars based solely on these results.

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