Press Oriental Trading Company
Original Publisher
What you guys are doing at Measured is truly game-changing. With your help, we’re spending only on incremental sales – not on the sales that would have happened anyway. Your platform is helping us do this in every channel, in every campaign. What’s this really mean? It means if a campaign is running at only 50% incrementality, we spend half as much and redeploy the balance to explore other channels.
Oriental Trading Company
This was originally published onWhat you guys are doing at Measured is truly game-changing. With your help, we’re spending only on incremental sales – not on the sales that would have happened anyway. Your platform is helping us do this in every channel, in every campaign. What’s this really mean? It means if a campaign is running at only 50% incrementality, we spend half as much and redeploy the balance to explore other channels.
Original Publisher
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