Measured®: Marketing Attribution & Incrementality TestingQ: Can I Measure Incrementality of Display & Video 360? - Measured
Category | Display & Video

Incrementality Measurement with Measured and Display & Video 360 To Inform Marketing Attribution

Display & Video 360 from Google is the consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It provides a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.