What is the Incrementality of Your Facebook Ads?
Find the true incrementality for Facebook Ads with our Award-winning attribution solution
What is the Incrementality of Your Facebook Ads?
Find the true incrementality for Facebook Ads with our Award-winning attribution solution
Best Measurement or Analytics Capability
The AdExchanger Awards 2020
Best Measurement or Analytics Capability
Digiday Technology Awards Winner 2020
Best Measurement or Analytics Capability
The AdExchanger Awards 2020
Best Attribution Tool
Digiday Technology Awards Winner 2020
Facebook Reporting has Evolved
Click Tracking
28 7 days
View Tracking
28 1 day
PSA-Based Split-Testing
No longer valid
Introducing the reliable way to measure Facebook performance
Granular incrementality testing for Facebook
Apple’s tracking policies pressured Facebook to make multi-faceted changes to attribution capabilities it offers advertisers, including a significant scale-back in conversion lift-testing options and the elimination of 28-day click-through and view-through attribution windows. The decrease in trackable data has caused a notable drop in attribution reporting from the platform and the shorter look-back periods make it exponentially more difficult to design and run statistically significant split-audience test and control experiments.
- Granular incrementality insights reveal the true performance of Facebook tactics and adsets
- Clear guidance on where to increase or reduce investment
- Comprehensive mid and low-funnel actions to drive growth and optimize ROAS and CPA
The DTC solution for Facebook measurement
An end-to-end solution, including experiments and reporting, for DTC marketers who need to uncover the true contribution of Facebook ads at any level of granularity.
Experiments from Measured provide DTC brands with reliable ongoing inights into Facebook incrementality at channel, campaign, and ad set levels. By measuring the true incremental contribution of Facebook media, anchored on source-of-truth transaction data provided by the band, marketers can make informed decisions about budget allocation – even amid rising concerns about the reliability of Facebook platform reporting.
Comprehensive Facebook Attribution
Independent Facebook experiments built for marketers in the digital-privacy era.
Granular Incrementality
Get clear insights into Facebook performance at the campaign, audience, or ad set level.
No Wasted Spend
Your control campaign can now leverage a branded creative, meaning you don’t spend a single dollar on PSAs.
Fast, Always-On Results
Ad set incrementality results are delivered on a rolling basis with a continuous historical lookback window.
Easy Execution
Measured will ensure your test design is scientifically accurate.
All test spend is branded creative, no more PSAs.
Higher percentage of spend directed towards test (10%)
