Marketing Attribution Done Right - Powered by #1 Incrementality
Measured is a modern attribution solution with easy setup and low costs compared to other companies like Visual IQ / Nielsen
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Marketing Attribution Done Right - Powered by #1 Incrementality
Measured is a modern attribution solution with easy setup and low costs compared to other companies like Visual IQ / Nielsen
Best Measurement or Analytics Capability
The AdExchanger Awards 2020
Best Measurement or Analytics Capability
Digiday Technology Awards Winner 2020
Best Measurement or Analytics Capability
The AdExchanger Awards 2020
Best Attribution Tool
Digiday Technology Awards Winner 2020
Great Brands Trust Measured
"TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions."
TechStyleOS
Aubrie RicheyVP of Media Intelligence
"Game Changing! We spend only on incremental sales, not sales that would have happened anyway - on every channel, in every campaign."
Oriental Trading Company
Dave Lokes VP of Marketing
"Shhhh. Don’t tell anyone, but we've been using Measured since early last year, and we grew another 82% with their help. It will be our little secret."
Hammitt
Tony DrocktonFounder
Compare Measured to Legacy Attribution Providers like Visual IQ /Nielsen
Modern Incrementality Attribution
True causal incremental media contribution, scale insights and forecasting capabilities based on an innovative and transparent experimentation approach.
Speed to Insights - Less Than 30 Days
Technical operations experts to help onboard a brand for quick and hassle-free implementation. Intuitive interface for ease of use.
40% Less Expensive
Than Legacy Solutions
Innovations in data quality checks, process and insight readouts makes Measured less expensive than legacy solutions in-market.
What is Incrementality Testing?
Incrementality Testing is a proven experimental approach for measuring the incremental contribution of media. Tests are executed by systematically withholding ad exposure to a representative subset, or “cohort,” of the target audience (the control group) while maintaining normal ad exposure to the broader audience set (the test group). As long as the control group is selected at random and sizable enough to be statistically significant, then the incremental contribution of the media can be determined by the difference in performance results (conversion, revenue, profitability, etc.) between the test and control groups.
The Measured Intelligence Suite™ of Products for Marketing Attribution
The Measured Intelligence Suite is incrementality measurement software designed to grow with your business. We execute comprehensive, repeatable, and transparent experiments to identify
the incremental contribution of media and deliver actionable cross-channel insights.
Integrations with 100+ media platforms enable quick set up for testing incrementality
across all your media channels.
Integrations with 100+ media platforms enable quick set up for testing incrementality
across all your media channels.
mMDW™
Our marketing data warehouse is a data operating platform purpose-built for analytics.
The mMDW ingests, unifies and stores your data for marketing measurement while offering extensive customization, active monitoring and privacy-compliant data management services.
All your marketing data is easily portable for use with all any business applications.
Learn more
mExperiment™
To deploy and manage experiments systematically and reliably across the media mix is a complex process.
Measured executes comprehensive, repeatable and transparent control testing to identify the incremental contribution and scale of media.
mExperiment adapts to provide current and trustworthy results that map to your specific growth KPIs. Learn more
mDecisions™
Smart media investment decisions require reliable cross-channel reporting.
Through flexible and highly customizable dashboards, mDecision provides detailed cross-channel and granular views into incremental media contribution.
Our optimization reports and proven scenario planner that forecasts short and long-term media performance will guide you to the best decisions for improving results and optimizing media mix across your portfolio. Learn more
Worried about attribution without Cookies?
We aren’t. Measured bet on incrementality testing and cohort-based analytics as the future of measurement.
Want to Learn More About
Incrementality and Attribution?
We’ve got answers to all your questions about measurement,
experimentation, MMM, MTA and more.
Marketing Incrementality
Channel Incrementality
Marketing and Data Technology
Marketing Measurement- What’s the Difference between Attribution vs Incrementality?
- What are the Pros and Cons of Incrementality Testing Versus MMM or MTA?
- What is Marketing/Media Mix Modeling (MMM)?
- What are the Challenges of Measuring Marketing Effectiveness?
- Can I Measure Incrementality on Direct Mail and Catalog?
- How is Marketing ROI (Return on Investment) Calculated?
- How Do I Bring Together Cross Channel Media Reporting?
Ready to see how trusted measurement can help your brand make smarter media decisions?
Get a Demo
Get a Demo
Talk to Us!
Learn how our incrementality measurement drives smarter cross-channel media investment decisions.