DTC Marketing Attribution - Voted #1 by Industry Experts
Source of truth incrementality measurement,
powered by unbiased experiments
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Learn how our incrementality measurement drives smarter cross-channel media investment decisions.
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DTC Marketing Attribution -
Voted #1 by Industry Experts
Source of truth incrementality measurement,
powered by unbiased experiments
Get a Demo
Get a Demo
Talk to Us!
Learn how our incrementality measurement drives smarter cross-channel media investment decisions.
Best Measurement or Analytics Capability
The AdExchanger Awards 2020
Best Measurement or Analytics Capability
Digiday Technology Awards Winner 2020
Best Measurement or Analytics Capability
The AdExchanger Awards 2020
Best Attribution Tool
Digiday Technology Awards Winner 2020
Great Brands Trust Measured
"TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions."
TechStyleOS
Aubrie RicheyVP of Media Intelligence
"Game Changing! We spend only on incremental sales, not sales that would have happened anyway - on every channel, in every campaign."
Oriental Trading Company
Dave Lokes VP of Marketing
"Shhhh. Don’t tell anyone, but we've been using Measured since early last year, and we grew another 82% with their help. It will be our little secret."
Hammitt
Tony DrocktonFounder
Measured Is the Only Choice For Growth-Oriented DTC Brands
Feature | Client Benefit | Measured | Rockerbox | ||
---|---|---|---|---|---|
Experiment-Based Incremental Measurement | Reveals true media contribution with independent analysis | YES | Incrementality measured using test-and-control experiments. | NO | Incrementality modeled on top of vendor-reporting only |
Comprehensive Marketing Data Warehouse | Accurate, privacy-compliant data to validate media investments | YES | Client-owned with spend and transaction data that reconciles daily to your SOT systems | NO | Data does not reconcile due to outdated MTA methods and is reliant on Snowflake |
Future Proof Methodology | Reliable, ongoing performance insight, despite industry changes | YES | Granular incrementality testing without cookies or click path analysis. | NO | MTA is limited to addressable media and crippled by compressed attribution windows and cookie loss |
Partnership that Grows With Your Business | An expert team and best-in-class technology built to scale as you grow | YES | Enterprise-level tools and expert knowledge made accessible to DTC brands | NO | Click-based measurement without experimentation is rife with gaps and inaccuracies |
What is Incrementality Testing?
Incrementality Testing is a proven experimental approach for measuring the incremental contribution of media to inform attribution. Tests are executed by systematically withholding ad exposure to a representative subset, or “cohort,” of the target audience (the control group) while maintaining normal ad exposure to the broader audience set (the test group). As long as the control group is selected at random and sizable enough to be statistically significant, then the incremental contribution of the media can be determined by the difference in performance results (conversion, revenue, profitability, etc.) between the test and control groups.
The Measured Intelligence Suite™ of Products for Marketing Attribution
The Measured Intelligence Suite is incrementality measurement software designed to grow with your business. We execute comprehensive, repeatable, and transparent experiments to identify
the incremental contribution of media and deliver actionable cross-channel insights.
Integrations with 100+ media platforms enable quick set up for testing incrementality
across all your media channels.
Integrations with 100+ media platforms enable quick set up for testing incrementality
across all your media channels.
mMDW™
Our marketing data warehouse is a data operating platform purpose-built for analytics.
The mMDW ingests, unifies and stores your data for marketing measurement while offering extensive customization, active monitoring and privacy-compliant data management services.
All your marketing data is easily portable for use with all any business applications.
Learn more
mExperiment™
To deploy and manage experiments systematically and reliably across the media mix is a complex process.
Measured executes comprehensive, repeatable and transparent control testing to identify the incremental contribution and scale of media.
mExperiment adapts to provide current and trustworthy results that map to your specific growth KPIs. Learn more
mDecisions™
Smart media investment decisions require reliable cross-channel reporting.
Through flexible and highly customizable dashboards, mDecision provides detailed cross-channel and granular views into incremental media contribution.
Our optimization reports and proven scenario planner that forecasts short and long-term media performance will guide you to the best decisions for improving results and optimizing media mix across your portfolio. Learn more
Worried about attribution without Cookies?
We aren’t. Measured bet on incrementality testing and cohort-based analytics as the future of measurement.
Want to Learn More About
Incrementality and Attribution?
We’ve got answers to all your questions about measurement,
experimentation, MMM, MTA and more.
Marketing Incrementality
Channel Incrementality
Marketing and Data Technology
Marketing Measurement- What’s the Difference between Attribution vs Incrementality?
- What are the Pros and Cons of Incrementality Testing Versus MMM or MTA?
- What is Marketing/Media Mix Modeling (MMM)?
- What are the Challenges of Measuring Marketing Effectiveness?
- Can I Measure Incrementality on Direct Mail and Catalog?
- How is Marketing ROI (Return on Investment) Calculated?
- How Do I Bring Together Cross Channel Media Reporting?
Want trusted measurement
for smart media investment decisions?
Get a Demo
Get a Demo
Talk to Us!
Learn how our incrementality measurement drives smarter cross-channel media investment decisions.