3 Reasons Why CFOs Love Incrementality Measurement and Reporting
Incrementality reveals the impact media investments have on the business metrics CFOs care about.
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"TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions."
"Game Changing! We spend only on incremental sales, not sales that would have happened anyway - on every channel, in every campaign."
"Shhhh. Don’t tell anyone, but we've been using Measured since early last year, and we grew another 82% with their help. It will be our little secret."
Our easy to use, enterprise-grade software delivers cross-channel source of truth reporting powered by expertly designed incrementality experiments for every marketing channel.
Unify, organize and harmonize all your marketing data
Reveal incremental contribution of every channel, campaign and tactic
Make decisions based on reliable ongoing insights
Our easy to use, enterprise-grade software delivers cross-channel source of truth reporting powered by expertly designed incrementality experiments for every marketing channel.
Unify, organize and harmonize all your marketing data
Reveal true incremental contribution of every channel, campaign and tactic
Make decisions based on reliable ongoing insights
Reconcile marketing spend and sales data daily for detailed cross-channel and granular views into incremental media contribution. Track performance using key metrics that you choose and generate automated business-critical reports.
Run automated, ongoing test and control experiments to identify the incremental contribution and scale potential of your media. Our proven methodology delivers reliable results even when privacy rules change.
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Unify and store all your measurement data from 275+ integrated sources in a custom-built marketing data warehouse (MDW) with active monitoring and secure data management services.
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Incrementality reveals the impact media investments have on the business metrics CFOs care about.
Privacy restrictions are simply exposing platform attribution for the broken system that it is.
DTC brands can use data from customer house files to optimize contact strategies.