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Press (continued)
- Apple Is About to Roll Out Privacy Changes, And Advertisers Worry They'll Make It Harder To Tell If Their Ads Are Working
- Apple roiled advertisers in 2021 with privacy changes. Here's what 10 experts think it'll do to disrupt the ad industry next.
- Apple's new major iOS change lets you decide if you want brands to track you across apps.
- Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement
- Apple’s Privacy Change Will Hit Facebook’s Core Ad Business. Here’s How.
- Are Digital Ads Losing Their Mojo?
- As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche
- Fashion Retail Advertising Still Works, Even if Stores Are Closed, According to a New Study
- Brands Lean On New Attribution Tech – Just Don’t Call It MTA – As Budgets Split To New Channels
- Brands Using 'Incrementality Experiments' For Facebook Measurement
- Guest Post: 5 Reasons Catalogs Are Making a Comeback With DTC Brands
- Guest Post: Heavy Promotions During COVID-19 Pandemic Hurt Retargeting Ads
- Facebook Advertisers Are Itching For Change As Bugs Infest Its Attribution Tech
- Guest Post: How Broken Is Your Retail Marketing Data?
- Funding wrap: Measured Snags $21M for marketing analytics
- Geo-Testing Deserves A Comeback
- How Marketers Can Deliver on Privacy Without Compromising on Performance
- Retailers Are Finally Wising up to Their Retargeting Problem
- Guest Post: The Coronavirus Pandemic Exposes Brands That Were Slow to Embrace Ecommerce
- Guest Post: The Growing Culture of Marketing Experimentation
- Why Google Analytics And Facebook Attribution Reports Will Never Line Up — And What You Can Do About It
- Guest Post: Why Marketing Attribution Has Failed in the Boardroom
- Why Marketing Attribution Hasn’t Lived Up to the Hype—Yet
- Measured Announces $2 Million Finance Facility from TIMIA Capital Corporation
- How Independent Measurement Can Rescue The Ailing Advertising Industry
- Measured CEO: Cross-Channel Attribution Via Incrementality Measurement
- Measured informs smarter D2C media investments with Tableau Online
- How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT
- Inside Facebook’s $10 Billion Breakup With Advertisers.
- Measured Intelligence Suite™ Helps Brands Navigate Recent Upheaval in Advertising Attribution
- Measured Launches Cross-Channel Incrementality Measurement for Marketers
- Measured Launches Cross-Channel Marketing Measurement Platform
- Measured Facebook Solution Reveals Media Incrementality While Platform Attribution is Hindered by Apple
- Measured Gets $21M to Track the Impact of Marketing Campaigns
- Measured Promises a Smarter Approach to Ad Attribution
- Multi-Touch Attribution is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers
- Trevor Testwuide Explains How Measured Helps DTC Brands Get Better Results from their Media Tactics
- Why FabFitFun Uses ‘Incrementality’ to Guide Attribution
- Measured secures $21m investment from Telescope Partners
- Measured Secures $21M to Solve Attribution for Advertisers
- Measured Snares $21 Million In Funding To Improve Attribution
- Media Investment Measurement Platform Company Measured Raises $21 Million
- What new Facebook tools can overcome Apple’s ad privacy clampdown?
Resource Videos
- Facebook Incrementality Measurement
- Impact of the iOS14 Update
- Landing a Source of Truth Cross-Channel Media Reporting Dashboard
- Measured - Test and Learn for Scale
- Measured COVID Ecommerce Marketing Insights
- Measured COVID-19 Marketing Intelligence Report
- Retargeting Incrementality Measurement
- Strike the Right Balance Between Prospecting and Retargeting
Testimonials
- Anheuser Busch
- Brentwood & Associates
- Drizly
- Faherty Brand
- H.I.G. Capital
- Hammitt
- Johnny Was
- Lulus
- Oriental Trading Company
- TechStyleOS
Webinars
- Everyone is talking lift and incrementality. But are they the same thing?
- How DTC advertisers can find growth opportunities using CRM data they own
- Impact of iOS 14.5 on Facebook ad performance
- Solving Facebook Measurement With Geo-Matched Market Testing
- How too use customer lifetime value metrics for incrementality measurement
- Use case review and live demo of geo-experiment design
- How incrementality measurement solves for the challenges of MTA
- Is your Facebook Awareness working better than you think?
- What's next for marketing measurement
- State of DTC Marketing Measurement Webinar