Resources - Videos
Strike the Right Balance Between Prospecting and Retargeting
1:36Learn why incrementality is better than click and view-through rates for measuring retargeting – and how it helps optimize investments in prospecting versus retargeting.
Retargeting Incrementality Measurement
2:59Are you over-invested in retargeting? How an in-market experimentation approach can help strike the retargeting balance.
Impact of the iOS14 Update
3:21Learn about how the loss of IDFA will impact campaign tracking and attribution for apps and the web.
Facebook Incrementality Measurement
1:52Learn how to reveal the incremental contribution of your media and how to scale effectively into Facebook.
Measured – Test and Learn for Scale
2:48Learn how to use control testing and testing to understand your media saturation curves and identify opportunities for scale.
Landing a Source of Truth Cross-Channel Media Reporting Dashboard
2:11Explore the challenges of creating a cross-channel media dashboard and benefits of having a single source of truth for investment decisions.
Measured COVID Ecommerce Marketing Insights
5:55Learn how brands have adapted strategies due to the pandemic and get notable statistics revealed by a cross channel view of the media mix.
Measured COVID-19 Marketing Intelligence Report
3:26Learn three very different strategies brands adopted in response to the crisis and which ones actually worked.
