mDecisions™
Trusted source of truth
reporting and planning
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Answer questions and validate decisions with trusted reporting
How are my media investments performing overall today?
What is working? What can I do to change performance?
Where should I invest to deliver maximum return?
How is marketing contributing to business performance?
Through flexible and highly customizable dashboards, reports and forecasting tools, mDecisions provides detailed cross-channel and granular views to answer your most pressing questions.
Get comprehensive, granular and accessible insight
Your customized dashboard provides the latest performance data with comprehensive views from cross-channel performance down to the most granular results possible at tactic, ad set and audience level.
Data Driven Incrementality (DDI) maps your historical data to the Measured incrementality index, revealing valuable full-portfolio insights within two weeks, enriched over time with in-market experiments.
Automate daily business-critical reports
Optimization reports provide performance highlights, analysis and specific recommendations on where to fund, scale, reduce or evaluate investments, based on your goals.
Our most popular reports are automatically generated for every brand within two weeks of onboarding:
- Cross-Channel Attribution Report
- New vs Existing Customers
- LTV
- RFM Segment Analysis
- Customer Retention Analysis
- Your most important report automated
Optimize portfolio budget allocations based on incremental performance
The Media Plan Optimizer can facilitate decisioning by streamlining the complex process of optimally allocating budgets and providing actionable and realistic recommendations.
Marketers use the Media Plan Optimizer not just to allocate budgets (both across their portfolio and within channels), but also to plan different budget scenarios and estimate the impact on sales.
Get market context to brand performance and decisions
Measured Benchmarks help marketers compare themselves to their peers across a range of valuable and insightful KPIs, with a focus on metrics that help drive decisions.
With Measured Benchmarks, you can compare your business’ growth, budget allocations, and media performance at multiple granularities, from channel down to individual tactics. Marketers also use Benchmarks to research new channels and compare their relative cost and performance.