Get True Marketing Attribution Powered by Incrementality
Multi-Touch Attribution (MTA) has failed. Get trusted attribution with the #1 measurement tool.
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Get True Marketing Attribution Powered by Incrementality
Multi-Touch Attribution (MTA) has failed. Get trusted attribution with the #1 measurement tool.
Best Measurement or Analytics Capability
The AdExchanger Awards 2020
Best Measurement or Analytics Capability
Digiday Technology Awards Winner 2020
Best Measurement or Analytics Capability
The AdExchanger Awards 2020
Best Attribution Tool
Digiday Technology Awards Winner 2020
Great Brands Trust Measured
"TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions."
TechStyleOS
Aubrie RicheyVP of Media Intelligence
"Game Changing! We spend only on incremental sales, not sales that would have happened anyway - on every channel, in every campaign."
Oriental Trading Company
Dave Lokes VP of Marketing
"Shhhh. Don’t tell anyone, but we've been using Measured since early last year, and we grew another 82% with their help. It will be our little secret."
Hammitt
Tony DrocktonFounder
Get Actionable Insights for Growth
As walled gardens and privacy regulations make multi-touch attribution ineffective, cohort-level experimentation becomes more critical.
Measured incrementality testing provides accurate, ongoing measurement of media performance and a privacy-compliant place to store, manage and utilize valuable data from across your business. Our best-in-class experiments excel where multi-touch attribution failed. Determine incrementality, identify waste and inform scale opportunities across all your marketing channels.
Connect
Unify, organize and harmonize all your marketing data
Learn
Understand incremental contribution of every channel, platform and tactic
Grow
Make decisions based on trusted cross-channel insights
Connect
Unify, organize and harmonize all your marketing data
Learn
Understand incremental contribution of media by channel, platform and tactic
Grow
Make decisions based on trusted cross-channel insights
Connect
Unify, organize and harmonize all your marketing data
Learn
Understand incremental contribution of media by channel, platform and tactic
Grow
Make decisions based on trusted cross-channel insights
The Measured Intelligence Suite™ of Products for Marketing Attribution
mMDW™
Our marketing data warehouse is a data operating platform purpose-built for analytics.
The mMDW ingests, unifies and stores your data for marketing measurement while offering extensive customization, active monitoring and privacy-compliant data management services.
All your marketing data is easily portable for use with all any business applications.
Learn more
mExperiment™
To deploy and manage experiments systematically and reliably across the media mix is a complex process.
Measured executes comprehensive, repeatable and transparent control testing to identify the incremental contribution and scale of media.
mExperiment adapts to provide current and trustworthy results that map to your specific growth KPIs. Learn more
mDecisions™
Smart media investment decisions require reliable cross-channel reporting.
Through flexible and highly customizable dashboards, mDecision provides detailed cross-channel and granular views into incremental media contribution.
Our optimization reports and proven scenario planner that forecasts short and long-term media performance will guide you to the best decisions for improving results and optimizing media mix across your portfolio. Learn more
Worried about attribution without Cookies?
We aren’t. Measured bet on incrementality testing and cohort-based analytics as the future of measurement.
