Press

Brands Lean On New Attribution Tech – Just Don’t Call It MTA – As Budgets Split To New Channels

Media Investment Measurement Platform Company Measured Raises $21 Million

Funding wrap: Measured Snags $21M for marketing analytics

Measured secures $21m investment from Telescope Partners

Measured Gets $21M to Track the Impact of Marketing Campaigns

Measured Snares $21 Million In Funding To Improve Attribution

Measured Secures $21M to Solve Attribution for Advertisers

Facebook Advertisers Are Itching For Change As Bugs Infest Its Attribution Tech

Inside Facebook’s $10 Billion Breakup With Advertisers.

Apple roiled advertisers in 2021 with privacy changes. Here’s what 10 experts think it’ll do to disrupt the ad industry next.

How Independent Measurement Can Rescue The Ailing Advertising Industry

Brands Using ‘Incrementality Experiments’ For Facebook Measurement

What new Facebook tools can overcome Apple’s ad privacy clampdown?

Measured Facebook Solution Reveals Media Incrementality While Platform Attribution is Hindered by Apple

Geo-Testing Deserves A Comeback

How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT

Apple’s new major iOS change lets you decide if you want brands to track you across apps.

Measured Intelligence Suite™ Helps Brands Navigate Recent Upheaval in Advertising Attribution

Why Google Analytics And Facebook Attribution Reports Will Never Line Up — And What You Can Do About It

Apple Is About to Roll Out Privacy Changes, And Advertisers Worry They’ll Make It Harder To Tell If Their Ads Are Working

Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement

Apple’s Privacy Change Will Hit Facebook’s Core Ad Business. Here’s How.

2021 Retail Predictions

How Marketers Can Deliver on Privacy Without Compromising on Performance

Why FabFitFun Uses ‘Incrementality’ to Guide Attribution

Guest Post: Why Marketing Attribution Has Failed in the Boardroom

Are Digital Ads Losing Their Mojo?

#LeadersofDigital: Featuring Trevor Testwuide, Co-Founder & CEO of Measured

Guest Post: The Coronavirus Pandemic Exposes Brands That Were Slow to Embrace Ecommerce

Guest Post: The Growing Culture of Marketing Experimentation

Fashion Retail Advertising Still Works, Even if Stores Are Closed, According to a New Study

Measured Announces $2 Million Finance Facility from TIMIA Capital Corporation

Guest Post: Heavy Promotions During COVID-19 Pandemic Hurt Retargeting Ads

Guest Post: 5 Reasons Catalogs Are Making a Comeback With DTC Brands

Guest Post: How Broken Is Your Retail Marketing Data?

Retailers Are Finally Wising up to Their Retargeting Problem

Trevor Testwuide Explains How Measured Helps DTC Brands Get Better Results from their Media Tactics

Measured CEO: Cross-Channel Attribution Via Incrementality Measurement

Why Marketing Attribution Hasn’t Lived Up to the Hype—Yet

As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche

Measured Promises a Smarter Approach to Ad Attribution

Measured Launches Cross-Channel Incrementality Measurement for Marketers

Measured Launches Cross-Channel Marketing Measurement Platform

Multi-Touch Attribution is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers

Measured informs smarter D2C media investments with Tableau Online