Incrementality Measurement for Smarter Media Investment Decisions

Get clarity on the true incremental contribution of every media channel and tactic. - Test for Efficiency, Identify Waste: Identify the inefficiencies in your current media portfolio and confidently reallocate your budget. - Test for Scale, Identify Depth: Identify depth on current performing tactics and test into new opportunities for scale.

Cross Channel Attribution Reporting

A Unified View of Incremental Performance Across Your Media Portfolio - The Source of Truth for Media Reporting: A single unified view becomes your source of truth for media performance across all online and offline media tactics. - Portfolio View for Investment Decisions: Bring together all disparate marketing tactics into a single unified view for reporting and decisioning based on incremental metrics.

Plan for Multiple Scenarios, Forecast and “What-If” Analysis - Scenario Planning + Forecasting: Execute new tactics confidently with planning + forecasting tools informed by your true incremental metrics. - “What If” Analysis: See the financial impact of making shifts in budget across your addressable and non-addressable media channels.

A Holistic Approach to Media Incrementality Measurement

- Proven Success, +30% Greater Efficiency - Always-ON Data Verification - Trusted Independent Neutral Partner - Deep Cross-Channel Industry Experience - Secure & Privacy Compliant, Including CCPA, GDPR - Speed to Insights in Less Than 30 Days

What do Clients Think of Measured?

See why brands like FabFitFun, Lulus, Calvin Klein, AB InBev trust Measured Marketing Attribution & Incrementality Testing

Brands with paid media similar to yours have achieved these results by optimizing their media for incrementality.

Incrementality Details
Period: Monthly

Sales & Spend

Total Sales

Media Spend

Incremental Metrics

Total Sales(i)

Avg(i)

Last-Touch Metrics

Total Sales(LT)

Avg(LT)

Channel/Tactic	Media Spend	Sales(LT)	Sales(i)	(LT)	(i)

This tool is designed for educational purposes only and the results do not constitute a guarantee of performance by Measured, Inc. Estimations and benchmarks are used to generate the calculations and we do not recommend reallocating budget dollars based on these results.

“TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions.”

TechStyleOS

Aubrie RicheyVP of Media Intelligence

“Game Changing! We spend only on incremental sales, not sales that would have happened anyway – on every channel, in every campaign.”

Oriental Trading Company

Dave Lokes VP of Marketing

“Shhhh. Don’t tell anyone, but we’ve been using Measured since early last year, and we grew another 82% with their help. It will be our little secret.”