Incrementality Measurement for Smarter Media Investment Decisions

Get clarity on the true incremental contribution of every media channel and tactic. - Test for Efficiency, Identify Waste: Identify the inefficiencies in your current media portfolio and confidently reallocate your budget. - Test for Scale, Identify Depth: Identify depth on current performing tactics and test into new opportunities for scale.

Cross Channel Attribution Reporting

A Unified View of Incremental Performance Across Your Media Portfolio - The Source of Truth for Media Reporting: A single unified view becomes your source of truth for media performance across all online and offline media tactics. - Portfolio View for Investment Decisions: Bring together all disparate marketing tactics into a single unified view for reporting and decisioning based on incremental metrics.

Plan for Multiple Scenarios, Forecast and “What-If” Analysis - Scenario Planning + Forecasting: Execute new tactics confidently with planning + forecasting tools informed by your true incremental metrics. - “What If” Analysis: See the financial impact of making shifts in budget across your addressable and non-addressable media channels.

A Holistic Approach to Media Incrementality Measurement

- Proven Success, +30% Greater Efficiency - Always-ON Data Verification - Trusted Independent Neutral Partner - Deep Cross-Channel Industry Experience - Secure & Privacy Compliant, Including CCPA, GDPR - Speed to Insights in Less Than 30 Days

What do Clients Think of Measured?

See why brands like FabFitFun, Lulus, Calvin Klein, AB InBev trust Measured Marketing Attribution & Incrementality Testing

Measured®: Marketing Attribution & Incrementality Testing

Best Measurement or Analytics Capability

The AdExchanger Awards 2020

Best Measurement or Analytics Capability

Digiday Technology Awards Winner 2020

Great Brands Trust Measured

"TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions."

TechStyleOS

Aubrie RicheyVP of Media Intelligence

"Game Changing! We spend only on incremental sales, not sales that would have happened anyway - on every channel, in every campaign."

Oriental Trading Company

Dave Lokes VP of Marketing

"Shhhh. Don’t tell anyone, but we've been using Measured since early last year, and we grew another 82% with their help. It will be our little secret."

Hammitt

Tony DrocktonFounder

MTA is broken

Multi-touch attribution promised an ideal solution for measuring advertising performance but it’s expensive, complex and difficult to deploy efficiently. With increasing data privacy regulations and new restrictions on user-level tracking, it’s no longer viable.

Measured has the solution

Marketers need a reliable and compliant single source of truth for cross-channel measurement and reporting. Anticipating the pending upheaval in how brands track and measure, we bet on incrementality testing and cohort-based analytics as the future of attribution.

Best-in-class test and control experimentation

Unbiased, best-in-class experiments use audience-split and geo-matched- market testing to determine incrementality,
identify waste and inform diminishing
returns across all your addressable and non-addressable channels.

All your data in one place

Our marketing data warehouse ingests,
unifies and stores data for measurement and includes built-in compliance support for the latest privacy regulations. Measured also provides a data clean room to collect and anonymize consent data with user-level data.

Source of truth reporting with actionable insights.

Customizable dashboards show the latest performance data in comprehensive cross-channel views down to granular results at tactic, audience and adset levels. Trusted optimization reports reveal incrementality and recommend action based on stated growth objectives.

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Best Measurement or Analytics Capability