Unify Your Marketing Data + Incrementality Measurement

Easily Integrate with 100+ Marketing Partners & Get Award-Winning Attribution and Measurement unlike Tools like Datorama
Get a Demo
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Unify Your Marketing Data + Incrementality Measurement

Easily Integrate with 100+ Marketing Partners & Get Award-Winning Attribution and Measurement unlike Tools like Datorama
Get a Demo
Best measurement or analytics capability 2020 - Measured

Best Measurement or Analytics Capability

The AdExchanger Awards 2020

Best attribution tool - Measured

Best Measurement or Analytics Capability

Digiday Technology Awards Winner 2020

Best measurement or analytics capability 2020 - Measured
Best Measurement or Analytics Capability

The AdExchanger Awards 2020

Best attribution tool - Measured
Best Attribution Tool

Digiday Technology Awards Winner 2020

Great Brands Trust Measured

"TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions."
Aubrie Richey
TechStyleOS
Aubrie RicheyVP of Media Intelligence
"Game Changing! We spend only on incremental sales, not sales that would have happened anyway - on every channel, in every campaign."
Dave Lokes
Oriental Trading Company
Dave Lokes VP of Marketing
"Shhhh. Don’t tell anyone, but we've been using Measured since early last year, and we grew another 82% with their help. It will be our little secret."
Tony Drockton
Hammitt
Tony DrocktonFounder

Future Proof Approach for Smarter Media Investment Decisions Compared To Legacy Tools Like Datorama

Make decisions based on trusted cross-channel insights with Measured

Modern Incrementality Attribution

Built in support to report true causal incremental media contribution, scale insights based on an innovative and transparent experimentation approach.

Understand incremental contribution with Measured

40 Point Data Quality Check

Daily reconciliation with source of truth and a robust dependency graph to detect issues and self-heal connections. Data quality guaranteed.

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CPRA/ GDPR Compliance Support

Marketing ready Data Clean Room for blended PII and non-PII operations. Advanced PII treatment of marketing data to ensure compliance to privacy and security regulations.

Measured versus Tools like Datorama

What is Incrementality Testing?

Incrementality Testing is a proven experimental approach for measuring the incremental contribution of media. Tests are executed by systematically withholding ad exposure to a representative subset,  or “cohort,” of the target audience (the control group) while maintaining normal ad exposure to the broader audience set (the test group). As long as the control group is selected at random and sizable enough to be statistically significant, then the incremental contribution of the media can be determined by the difference in performance results (conversion, revenue, profitability, etc.) between the test and control groups.

Conversion rate & Cohort incrementality graph

The Measured Intelligence Suite™ of Products for Marketing Attribution

The Measured Intelligence Suite is incrementality measurement software designed to grow with your business. We execute comprehensive, repeatable, and transparent experiments to identify the incremental contribution of media and deliver actionable cross-channel insights.

Integrations with 100+ media platforms enable quick set up for testing incrementality
across all your media channels.
Measured marketing data warehouse is a data operating platform purpose-built for analytics

mMDW™

Our marketing data warehouse is a data operating platform purpose-built for analytics.
Measured marketing data warehouse is a data operating platform purpose-built for analytics

The mMDW ingests, unifies and stores your data for marketing measurement while offering extensive customization, active monitoring and privacy-compliant data management services.

All your marketing data is easily portable for use with all any business applications. Learn more

mExperiment™

manage experiments systematically and reliably across the media mix is a complex process with Measured
To deploy and manage experiments systematically and reliably across the media mix is a complex process.

Measured executes comprehensive, repeatable and transparent control testing to identify the incremental contribution and scale of media.

mExperiment adapts to provide current and trustworthy results that map to your specific growth KPIs. Learn more

manage experiments systematically and reliably across the media mix is a complex process with Measured
Smart media investment decisions with Measured

mDecisions™

Smart media investment decisions with Measured
Smart media investment decisions require reliable cross-channel reporting.

Through flexible and highly customizable dashboards, mDecision provides detailed cross-channel and granular views into incremental media contribution.

Our optimization reports and proven scenario planner that forecasts short and long-term media performance will guide you to the best decisions for improving results and optimizing media mix across your portfolio. Learn more

Incrementality Tool

Worried about attribution without Cookies?

Incrementality Tool

We aren’t. Measured bet on incrementality testing and cohort-based analytics as the future of measurement. 

Read how we future-proof your measurement.

Want to Learn More About
Incrementality and Attribution?

We’ve got answers to all your questions about measurement,
experimentation, MMM, MTA and more.