Press
Brands Lean On New Attribution Tech – Just Don’t Call It MTA – As Budgets Split To New Channels
Media CoverageMedia Investment Measurement Platform Company Measured Raises $21 Million
Media CoverageFunding wrap: Measured Snags $21M for marketing analytics
Media CoverageMeasured secures $21m investment from Telescope Partners
Media CoverageMeasured Gets $21M to Track the Impact of Marketing Campaigns
Media CoverageMeasured Snares $21 Million In Funding To Improve Attribution
Media CoverageMeasured Secures $21M to Solve Attribution for Advertisers
Press ReleaseFacebook Advertisers Are Itching For Change As Bugs Infest Its Attribution Tech
Media CoverageInside Facebook’s $10 Billion Breakup With Advertisers.
Media CoverageApple roiled advertisers in 2021 with privacy changes. Here’s what 10 experts think it’ll do to disrupt the ad industry next.
Media CoverageHow Independent Measurement Can Rescue The Ailing Advertising Industry
Executive ArticleBrands Using ‘Incrementality Experiments’ For Facebook Measurement
Media CoverageWhat new Facebook tools can overcome Apple’s ad privacy clampdown?
Media CoverageMeasured Facebook Solution Reveals Media Incrementality While Platform Attribution is Hindered by Apple
Press ReleaseGeo-Testing Deserves A Comeback
Executive ArticleHow Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT
Media CoverageApple’s new major iOS change lets you decide if you want brands to track you across apps.
Media CoverageMeasured Intelligence Suite™ Helps Brands Navigate Recent Upheaval in Advertising Attribution
Press ReleaseWhy Google Analytics And Facebook Attribution Reports Will Never Line Up — And What You Can Do About It
Executive ArticleApple Is About to Roll Out Privacy Changes, And Advertisers Worry They’ll Make It Harder To Tell If Their Ads Are Working
Media CoverageApple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement
Media CoverageApple’s Privacy Change Will Hit Facebook’s Core Ad Business. Here’s How.
Media Coverage2021 Retail Predictions
Media CoverageHow Marketers Can Deliver on Privacy Without Compromising on Performance
Executive ArticleWhy FabFitFun Uses ‘Incrementality’ to Guide Attribution
Media CoverageGuest Post: Why Marketing Attribution Has Failed in the Boardroom
Executive ArticleAre Digital Ads Losing Their Mojo?
Executive Article#LeadersofDigital: Featuring Trevor Testwuide, Co-Founder & CEO of Measured
Media CoverageGuest Post: The Coronavirus Pandemic Exposes Brands That Were Slow to Embrace Ecommerce
Executive ArticleGuest Post: The Growing Culture of Marketing Experimentation
Executive ArticleFashion Retail Advertising Still Works, Even if Stores Are Closed, According to a New Study
Executive ArticleMeasured Announces $2 Million Finance Facility from TIMIA Capital Corporation
Executive ArticleGuest Post: Heavy Promotions During COVID-19 Pandemic Hurt Retargeting Ads
Executive ArticleGuest Post: 5 Reasons Catalogs Are Making a Comeback With DTC Brands
Executive ArticleGuest Post: How Broken Is Your Retail Marketing Data?
Executive ArticleRetailers Are Finally Wising up to Their Retargeting Problem
Executive ArticleTrevor Testwuide Explains How Measured Helps DTC Brands Get Better Results from their Media Tactics
Media CoverageMeasured CEO: Cross-Channel Attribution Via Incrementality Measurement
Media CoverageWhy Marketing Attribution Hasn’t Lived Up to the Hype—Yet
Executive ArticleAs Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche
Media CoverageMeasured Promises a Smarter Approach to Ad Attribution
Media CoverageMeasured Launches Cross-Channel Incrementality Measurement for Marketers
Media CoverageMeasured Launches Cross-Channel Marketing Measurement Platform
Media CoverageMulti-Touch Attribution is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers
Press ReleaseMeasured informs smarter D2C media investments with Tableau Online
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