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Smarter Media Decisions

Measured’s award-winning media optimization
platform reveals the true incremental contribution
of every advertising dollar you spend.

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Incrementality Measurement Built for DTC Brands

Get the answers you need to grow your business

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Best measurement or analytics capability 2020 - Measured

Best Measurement or Analytics Capability

AdExchanger Awards

Best attribution tool - Measured

Best Attribution Tool

Digiday Technology Awards

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Best Marketing Attribution Solution

MarTech Breakthrough Awards

Best Marketing
Attribution Solution

MarTech Breakthrough Awards
Best measurement or analytics capability 2020 - Measured
Best Measurement or
Analytics Capability

AdExchanger Awards
Best attribution tool - Measured
Best Attribution Tool
Digiday Technology Awards

Great DTC Brands Trust Measured

"TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions."
Aubrie Richey
TechStyleOS
Aubrie RicheyVP of Media Intelligence
"Game Changing! We spend only on incremental sales, not sales that would have happened anyway - on every channel, in every campaign."
Dave Lokes
Oriental Trading Company
Dave Lokes VP of Marketing
"Shhhh. Don’t tell anyone, but we've been using Measured since early last year, and we grew another 82% with their help. It will be our little secret."
Tony Drockton
Hammitt
Tony DrocktonFounder

Measured Helps DTC Brands Make Smart Media Investments

Our easy to use, enterprise-grade software delivers cross-channel source of truth reporting powered by expertly designed incrementality experiments for every marketing channel.

Reduce hold & scale with Measured
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Connect

Unify, organize and harmonize all your marketing data

Understand incremental contribution with Measured

Learn

Reveal incremental contribution of every channel, campaign and tactic

Make decisions based on trusted cross-channel insights with Measured

Grow

Make decisions based on reliable ongoing insights

Measured Helps DTC Brands Make Smart Media Investments

Our easy to use, enterprise-grade software delivers cross-channel source of truth reporting powered by expertly designed incrementality experiments for every marketing channel.

Connect icon

Connect

Unify, organize and harmonize all your marketing data

Understand incremental contribution with Measured

Learn

Reveal true incremental contribution of every channel, campaign and tactic

Make decisions based on trusted cross-channel insights with Measured

Grow

Make decisions based on reliable ongoing insights

Scale More Profitably With
Incrementality-Based Attribution

Smart media investment decisions with Measured

Reports and Optimization

Smart media investment decisions with Measured

Smart media decisions require full portfolio incrementality reporting that grows with your brand.

Reconcile marketing spend and sales data daily for detailed cross-channel and granular views into incremental media contribution. Track performance using key metrics that you choose and generate automated business-critical reports.

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Experiment Insights

manage experiments systematically and reliably across the media mix is a complex process with Measured

Accurate measurement for ongoing insights must be able to adapt to a changing environement.

Run automated, ongoing test and control experiments to identify the incremental contribution and scale potential of your media. Our proven methodology delivers reliable results even when privacy rules change.


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manage experiments systematically and reliably across the media mix is a complex process with Measured
Measured marketing data warehouse is a data operating platform purpose-built for analytics

Data Management

Measured marketing data warehouse is a data operating platform purpose-built for analytics

Marketers need all their data in one place, organized for ongoing analysis and reporting.

Unify and store all your measurement data from 275+ integrated sources in a custom-built marketing data warehouse (MDW) with active monitoring and secure data management services.


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Incrementality Measurement
for Snapchat Ads

See how proven experiments can reveal the true incrementality of Snapchat campaigns.

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3 Reasons Why CFOs Love Incrementality Measurement and Reporting

Incrementality reveals the impact media investments have on the business metrics CFOs care about.  

Read

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Apple Didn’t Kill Facebook Measurement. It Was Already Broken.

Privacy restrictions are simply exposing platform attribution for the broken system that it is.

Read

Is there Marketing gold hiding in your customer house file?

Is There Marketing Gold Hiding In Your Customer House File?

DTC brands can use data from customer house files to optimize contact strategies.

Read

Want to Learn More About
Incrementality and Attribution?

We’ve got answers to all your questions about measurement,
experimentation, MMM, MTA and more.

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Measured is SSAE SOC 2 Compliant. Our policies and procedures have been audited to assure security, availability, processing integrity, confidentiality and privacy. Learn More.

SOC - AICPA - Black
Measured is SSAE SOC 2 Compliant. Our policies and procedures have been audited to assure security, availability, processing integrity, confidentiality and privacy. Learn More.