It’s the Right Time to Invest In the Future of Measurement
Telescope Partners invests $21M in Measured to validate the business impact of media investments for DTC brands.
Blog
3 Reasons Why CFOs Love Incrementality Measurement and Reporting
Incrementality reveals the impact media investments have on the business metrics CFOs care about.
Apple Didn’t Kill Facebook Measurement. It Was Already Broken.
Privacy restrictions are simply exposing platform attribution for the broken system that it is.
2022: Brands Go “All In” on Incrementality Measurement
Nothing becomes the “future of” anything unless a thriving community and industry build up around it.
Future-Proof Advertising Measurement in 2022 and Beyond
If the last two years have taught us anything, it’s to expect the unexpected and prepare to adapt.
Is There Marketing Gold Hiding In Your Customer House File?
DTC brands can use data from customer house files to optimize contact strategies.
SNAP! Same Song, Different Channel
While Facebook has been in the hot seat every online ad platform is grappling.
Marketers: We Can Tell You What’s Happening With Your Facebook Ads
Announcing the first end-to-end incrementality measurement and reporting solution for Facebook.
Can You Trust the Results Your Advertising Platforms are Reporting?
Marketers need a reliable, independent system of measurement.
Are Bad Marketing Experiments Leading You the Wrong Way?
Experiments must be rooted in proven methodology and designed to provide reliable answers.
It’s Time to Get to Know Geo
Geo-matched market testing is a near-universal approach for measuring incrementality.
What the Data Says: Apple, Facebook, Attribution, and Incrementality
There is an appetite for more transparency, clarity, and informed insight from experts.
MTA is Dead but Attribution Lives On
You don’t need to track at the user level to measure effectively.
Addressing the Attribution FUD Around iOS 14 and Facebook
Many advertisers are concerned about the impending iOS 14 update from Apple.
Why Always-on Experimentation is the Future of Measurement
Together with our clients, we are changing the way marketers make decisions.
Cross-Channel Reporting is Essential for Performance Marketers
Today, most marketing reporting is fragmented and, quite simply, a mess.
Always-on Testing – A New Approach to Marketing Measurement
It turns out, incrementality — like conversion rates — is not just one number forever.
Focus on the High Value Decisions
You can’t force a human to consume media in the exact sequence and path you desire.
